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Day 2 of Digital Fashion had some big heels to fill after what amazeballs Day 1 had to offer. But of course labels Tze Goh, Eugene Lin and OwnMuse brought it and blew us away with their SS13 collections.
Tze Goh’s minimalistic basics were first up to the catwalk. His work has a 3D aesthetic that are held in place using internal harnesses. Tze Goh is where geometry meets wearable fashion. The designs are bold, structured and have an architectural appeal. Purity and elegance are words that come to mind, especially as a white-based pallet is utilised. Up close, his perfect finishings are even more evident – seamless in fact.
Eugene Lin’s SS13 range, based on Greek Mythology “The Judgement of Paris” certainly made a splash on the catwalk. Digital prints with a focus on a creative cut equals modern, effortless chic. Eugene Lin encapsulates how a strong, intelligent woman wants to look. He creates a slim silhouette and we are so impressed with his reinvention of a London staple – the trench coat. Andrej Pejic opened the show – and what a show it was.
Be fashion forward with Eugene Lin which you can purchase with Zalora online here
Sophie Sumner is such a fan of this label she took some garments home! We are talking OwnMuse. Simple and sleek lines with a touch of sporty girlishness is how we would summarise OwnMuse. It’s accessible fashion at it’s best. Shu Juang and Johanna Lau have perfected the fuss-free edgy look.
Make like Sophie Sumner and jump on the OwnMuse bandwagon by buying online with Zalora here
photography by Katherine | video by Digital Fashion Week