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They say fragrance brand Le Labo was founded in Grasse, France and raised in New York, USA. The story goes that Eddie Roschi and Fabrice Penot had a light bulb moment while undergoing fragrance training in Grasse – to revive the art of perfumery. This charming narrative lead them to New York, where they opened their first flagship store.
Le Labo is a made to order concept comprising of 12 scents. Undergoing the Le Labo scent selecting process was a party for my nostrils You can see the video below of the concoction process. To sum up, I chose scent SANTAL 33. SANTAL 33 is inspired by old Marlboro ads of a man and his horse in front of a fire on great plains under big evening skies – essentially the American West. The leathery and smokey smells certainly evoke this image. The ingredients including cardamon, iris, violet bring it to life. The hard note is smoking wood alloy (think Aussie sandalwood and cedarwood). Throw in some peppery musky notes and perhaps your sense can get a grasp of SANTAL 33. I particularly like how Le Labo scents are unisex – it’s more about your personality, style, mood and character.
What’s in a name? SANTAL is key ingredient. While the focus is on the primary element, 33 is the number of additional ingredients that comprise the scent. Most perfumes are labelled this way before they are given a commercial title.
Be sure to look out for the 12 Le Labo scents made of oil launching in April – perfect for those with sensitive skin as they’re an alcohol-free alternative. What’s more is that Le Labo perfumes are animal cruelty free and environmentally friendly. Could it get any better?