Anne Fontaine with L’Officiel

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by Yvette King

Famous for her white shirts is designer Anne Fontaine (gorgeous and statuesque as well I might add to the point I actually mistook her for a model when I was looking in the shop window!). The native Brazilian, who is based in Normandy, flew into Singapore for the A Romance With Fashion with L’Officiel private event at her boutique in Scotts Square. The evening’s agenda was to showcase her SS13 collection. I have to say she was the most friendly, non-pretentious and gracious host ever!

I sat down with Anne for a quick chat to find out more about her eponymous label…

Why did you decide to enter fashion with white shirts?

When I started as a designer my husband had factories in France. Normally the factory fabric is white for men – and for men white is already established. Then I said ok now I need to do the same for women. I really wanted to the white shirt to become apart of the essential pieces of the woman’s wardrobe. Now I’ve opened the door for the white shirts!

What type of woman do you like to dress? Your everyday working woman, your sophisticated woman?

I say all the time for my customers, when you wear a plain white shirt you have 10 different ways to wear this – more office, more causal, or more classical and so on. It depends which way you accessorise them, which way you mix the pieces together – I love this idea because women change a lot. Some days you feel more formal. Other days you are more relaxed. For me, the white shirt is the perfect item to play with in fashion.

You mastered the white shirt. Why did you decide to foray into collars and other accessories?

The collar really started from the beginning because when I design, I design a shirt and I try to have different collars but then I just choose one. Then I decided to just kept the collar piece. Soon I had a huge collection! I showed the person who runs my flagship store in the US (Madison Avenue) and said “Look I have so many collars – I don’t know what to do with them! I want to show my customers I have this collection!” She said it was a beautiful idea and I needed to showcase these items. In the start they were not for sale but gradually my clients saw them and wanted to buy them. So I decided I needed to sell my collection of collars.

How do you think your Spring/Summer13 collection will be received here in Asia?

It’s very funny because Asian people seem to love it but we are just arriving. When they see the models wearing the outfits they are really fascinated with it all – I hope they like it very much and they seem to appreciate the designs. I am very happy as it’s my second show in Singapore and I hope soon there will be more!

We certainly hope to see more of her.

In fact at this event I won a voucher in the lucky draw and took home my very own Anne Fontaine collar! Karl Largerfeld watch out – a new collar kid is on the block!

Anne Fontaine | 6 Scotts Rd Scotts Square #01-01/02 Singapore 228209

I wore vintage lace blouse | Curated Editions chains | H&M sequinned skirt | vintage purse

photography by me

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Yvette King

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