Throwback Thursday – Digital Fashion Week 2012

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As we stare down the barrel of the next Digital Fashion Week with lots of excitement it’s hard to forget last year’s show. And what a show! DFW has a special place in our hearts as one of the first events we covered after starting TANJONG BAZAAR.

In case you missed out, the launch of Digital Fashion Week last year saw the world’s first ever fully digital week of fashion start in Singapore. Yvette hosted four full days of fashion streamed live around the globe, getting up close and personal with Andrej Pejic, Sophie Sumner and styling icon Patricia Field (we die!).

Here’s a few moments from Digital Fashion Week 2012:


Yvette interviewing Patricia Field in a Revasseur outfit


Rana from Bonjour Singapore with the designer of JASON


Andrej Pejic giving Yvette and Rana a lesson in modelling for couture

Guo Pei shoes+DFW

Backstage and up close with shoes for the Guo Pei show



Katherine in front of the camera for once, as captured by StreetPeek


Andrej rocking a creation by Pauline Ning – who will be showing again this year

Yvette King+Mash-Up_IMG_2690[1] Yvette’s after-party outfit by Mash-Up – another Singaporean label joining the line-up this year

This year’s event promises to be no less exciting. YES, Naomi Campbell will be gracing the catwalk! There’s also a line-up of some of Singapore’s best emerging designers including Pauline Ning, Mae Pang, Mash-up and one of our favourites, ZENCHI!

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